100-mile yard sale to take over U.S. 301

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This weekend a 100-mile stretch of U.S. 301 will be filled with trinkets and treasures during the fifth annual 301 Endless Yard Sale.

Since the event’s beginning, long stretches of 301 have been filled with locals filling their yards and selling their belongings. The sale will will run through five N.C. counties, Johnston, Halifax, Wilson, Nash and Harnett, for two days.

Kay Soto, the owner of Truely Unique in Wilson, said this is the third year the store has taken part in the sale and that there will be 17 vendors set up in her parking lot.

“It’s all about taking our junk and it becoming someone’s treasure,” said Soto. “I have seen people from West Virginia all the way down to South Carolina and it is so fun to talk to them.”

Donna Bailey-Taylor, the director and CEO of the Johnston County Visitors Bureau, was instrumental in organizing the first sale, which was modeled after the long-established 127 Longest Sale and inspired by the HGTV television show “Flea Market Flip.”

“We had very serious collectors and antiquers in the Selma area who knew about the Highway 127 sale that stretches from Michigan to Alabama every year,” said Bailey-Taylor. “We thought that maybe we could pull off something similar on a smaller and more local scale. We talked to the local communities along Highway 301 running through Johnston County and we got them on board with the concept and the date. The first year was mostly people selling out of their yards and pockets of roadside vendors, but we knew that the event would benefit the community.”

Four years later the event is going strong and people for all over hit the highway can haggle with locals on green lawns about a box of china or stop at one of the many businesses along the route with vendor booths to pursue multiple stalls at once, filled with old barn-side signs, or vintage red wagons, or gently used vinyl.

Friday and Saturday the sale will be begin at 7 a.m. and end each day at 5 p.m.

Vendors will also be located at the Wilson County Fairgrounds and the Elm City Resale Market.